Novikov Beverly Hills: Tai Lopez's Upscale Hotspot for Mixed Drinks and Mixed Feelings
Tai Lopez Jan 10, 2025
Novikov, the famous name that originally made waves in London, has brought its upscale, Italian-inspired dining experience to Beverly Hills. One of his favorite spots across the pond, Tai Lopez recently visited the newly-opened LA location and his thoughts on the Novikov BH were a little mixed—while the meal and vibes were immaculate, the service could use a bit of a touch up. Novikov is the kind of place you go when you want to impress someone with a high-class atmosphere and top-notch food. It's a favorite among celebrities (Sofia Vergara was dining there the night Tai was in), but depending on your server and the night, the service can be inconsistent—it can come off as a little "too cool for school," if you catch his drift. Still, Tai found the experience enjoyable overall and definitely worth a visit if you're looking for that sophisticated Beverly Hills scene.

Ambiance and Setting: Elegant and Sophisticated

The atmosphere at Novikov Beverly Hills is all about upscale elegance. With its refined decor, sophisticated lighting, and polished design, the space gives off a truly luxurious feeling. It's the kind of environment where you dress up, feel special, and savor each moment—whether you're celebrating an occasion or just treating yourself. Tai rated the ambiance a solid 9 out of 10, describing it as one of the main reasons you come here. It’s stylish, fun, and impressive, perfect for an upscale night out.

Novikov originally started in London, where it quickly became a hit, known for its luxurious setting and inventive menu. Since then, it’s expanded to locations like Miami and Beverly Hills, bringing its mix of sophistication and culinary flair stateside. On the night Tai dined, the presence of actress Sofia Vergara added to the star-studded feel of the place—something that’s not uncommon at Novikov.

Located right in the heart of Beverly Hills, Novikov gets a 10 out of 10 for location. Its proximity to Rodeo Drive, luxury boutiques, and other hotspots makes it perfect for that quintessential Beverly Hills experience. Whether you're grabbing dinner after a day of shopping or starting off a ritzy night out on the town, Novikov is in the ideal spot to see and be seen.

Food: High-Quality Italian-Inspired Cuisine

If there’s one thing that Novikov does well, it’s delivering high-quality, Italian-inspired dishes. Tai Lopez was particularly impressed with the freshness and flavors throughout the meal. The food here is definitely a highlight—each dish had care and attention, and it showed. For this reason, Tai rated the food a 9 out of 10. The quality is consistent with what you'd expect at a restaurant of this caliber.

Here are some standout dishes that Tai enjoyed:
  • Bluefin Tuna Tartare: Fresh, flavorful, and a great way to start the evening.
  • Baked Eggplant Parmigiana: Rich, savory, and comforting—a classic done well.
  • Tagliatelle with Native Lobster & Tomato: Perfectly cooked pasta with succulent lobster; an excellent blend of flavors.
  • Veal Cutlet Milanese (14-oz Bone-In): Juicy, tender, and packed with flavor. This one was a showstopper.
  • Pizza with Soft Cheese & Black Truffle: The kind of decadent touch you’d expect—luxurious and oh-so-tasty.

Tai found the menu diverse, with a good mix of classic Italian-inspired dishes. The tagliatelle with lobster was a particular favorite, offering an elevated yet approachable dish that delivered on flavor.

Service: A Hit or Miss

When it comes to service, Novikov Beverly Hills can be a bit inconsistent. Tai's had nights where he's felt like royalty and others where he felt like he's being pranked by the court jester. Tai Lopez gave the service on the whole a 7 out of 10. The servers are professional and can be quite attentive, but there are times when the service falls short—whether it’s delays in taking orders or a slight mix-up with dishes. Depending on the night and who you’re dining with, the experience can either be smooth or leave you questioning why the attention isn’t at the level you’d expect for such an upscale establishment.

Tai noted that while some nights you might have a fantastic server who makes the evening seamless, other times, you might get someone who’s a bit too laid back. Still, overall, the staff were friendly, and the service quality was generally acceptable.

Ratings: Tai Lopez's Verdict

Food: 9/10 – High-quality, flavorful dishes with a great range of options.

Service: 7/10 – Professional but inconsistent; it can depend on your server and the night.

Ambiance: 9/10 – Elegant, upscale, and a great place to impress someone.

Location: 10/10 – Right in the heart of Beverly Hills, perfect for a luxurious evening out.

Tips for Your Visit

Cost Expectations: Novikov is on the pricier side—you’re paying for the ambiance, the location, and the high-quality ingredients. Expect to spend $100-$200 per person, depending on your choice of dishes and drinks.

Dress Code: Upscale attire is recommended. Think smart casual or cocktail—this is a place where you want to look your best (but in LA, anything goes).

Reservation Advice: Reservations are highly recommended, especially on weekends when the crowd includes a mix of celebrities, locals, and visitors. The atmosphere is lively, and the prime time spots fill up quickly.

Dining Experience: Be prepared for a vibrant, bustling setting. The energy here is high, and it's part of what makes Novikov a go-to for a special night out.

Things to Do Nearby After Your Meal

Stroll Along Rodeo Drive: Just a short walk away, Rodeo Drive is iconic for luxury shopping and people-watching. Perfect for continuing that upscale vibe after dinner.

Grab a Drink at a Nearby Lounge: Beverly Hills is home to plenty of chic lounges and bars where you can continue the night. Try the zen-like atmosphere of CUT Lounge to unwind after dinner or The Rooftop by JG for a more upscale experience with amazing views.

Explore Beverly Gardens Park: If you want a more relaxed evening, take a walk through this nearby park. It’s a beautiful spot to wind down.

Final Thoughts

Novikov Beverly Hills offers a mix of upscale ambiance, high-quality food, and a prime location that’s perfect for those seeking a sophisticated evening in Beverly Hills. While the service can be inconsistent, the overall experience is still largely positive. Tai Lopez recommends Novikov for its elegant atmosphere, flavorful dishes, and the chance to enjoy a night out among the Beverly Hills elite. Whether you're celebrating a special occasion or just indulging in some luxurious dining, Novikov is a solid choice. You can also check out the Tai Lopez food and dining blog for more restaurant recommendations in Los Angeles and beyond.



 

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